A Shopify SEO Guide on how to Increase Traffic on Your Store
You can use Shopify for many reasons in the current times. SEO is practically automatic and does not need help from you. There are many ways to improve Shopify as there is no perfect system. Shopify stores have a distinctive structure as compared to blogs. It is important to realize that your store can have many more visitors once it is optimized. SEO is a lengthy process and could be a difficult task. It is therefore essential to build a solid base for the success of your site. There are two categories of SEO which are offsite and onsite ones. This article will explain the basics of this two types of SEO and how they can increase traffic on your Shopify site.
Onsite search engine optimization helps to find out which keywords you should choose for optimization on your site. Make sure to use these words in your heading and page content. More information on the site can be added by use of links that direct users of the site. The first step is to research keywords that receives a lot of searches every month, this is known as search volume. Use relevant words that are highly competitive to capture attention of customers. There are sites that rank such words and they would be very useful in your research. Optimization of the site is done to include your keywords. Begin with optimization of your homepage with the primary keywords. The subject of the main page can be modified. When it comes to the content of the page use your keywords to make sure that each page is optimized for a specific keyword. When optimizing pages, you need to decide how you will arrange your products; you can create collections for them or make a blog post. It is also very important to remember to add link on your page content. Google may penalize your site if it loads at a slow pace frequently. A slow site could put off many visitors, therefore avoid adding too many unnecessary features to it. Remember always to compress your images before you add them to the site. Large photos tend to slow down the site on most Shopify stores. It is also important to remember that everyone has a mobile phone and that’s your site should be mobile phone friendly. Lack of a mobile-friendly site will reduce traffic to your store and hinder communication with potential customers.
Backlinks on your site are shown by the help of offsite optimization. Google is able to identify sites that have more backlinks and pushes them up in the search results. To get many backlinks you can publish your article on other people’s blogs especially if they have many followers.