Things to Consider When Marketing Your Children’s Book
After writing and publishing your children’s book, the next step is to promote it and make it more recognized in the target audience. Here is how to market a children’s book.
Start by doing some research on your readership and the best way to reach them. When your define your readership, it will be easy for you to select the right channels to reach them.
An important strategy for marketing children’s book is by use of social media. Platforms such as FaceBook and twitter are sites used to share information and they can be very effective when you want to promote your book as most kids and parents are online. Begin by creating a profile or timeline that will reflect who you are and showcase your brand and work. It is also wise to be creative, imaginative and keep your timeline and profile updated.
One of the best way to market your book and reach your audience is by building a user-friendly website while abiding by the laws. Also, ensure that the website include relevant information about the book including its theme and your biography. Children are sensitive, hence ensure that you familiarise yourself with the Children’s Online Privacy Protection Act (COPPA) which protects them from online hazards.
When looking t promote your book on your own, Consider contacting your local bookstores and librarians. See if the librarian can include you in their book-club programs that will help increase the popularity of your book. Talk to the librarians and see if they can add your book into their recommended reading list as this is more likely to increase your children’s book sales. Besides, there are some bookstores that let your children read your book giving it exposure.
To market your book, visit local schools and offer to speak to the children and teachers. This is a good opportunity to interact with children, teachers and parents and possibly sell your book. You can also autograph your book and send as gifts to parents or donate to the school.
Another way to establish and make your marketing successful is by joining and attending literary seminars and book fairs. This is great chance to interact with your target audience and other audience and hear about their feedback while selling them your book.
Make sure you get testimonials from librarians and teachers as this is likely to increase the credibility of your book. This is especially important if you are want your book to be recognised as a bestseller.
Book awards can be effective in gaining recognition for your children’s book. Most parents and school are likely to purchase children’s books that have been recognised for various awards.